MKTG 200 - Advertising

Assignments

 

Note: Assignments are due by the due date. Any assignments handed in after the due date are subject to grade reductions.

 

Remember that class participation is a large part of your grade. Donít just be a seat warmer. Add your insight to the conversation.

 

 

Assignment 1: Read the case study in the text beginning on page 148. Answer questions 1 and 2. This assignment is to be handed in and is due on Tuesday, February 15th, 2005. Please be prepared to discuss the case during class.

 

Assignment 2: Due March 8th

 

 

Assignment 3: Due March 22nd

 

Read the following Article:

How to Run and Ad Campaign

 

Read the case study in the text beginning on page 326. Answer questions 1 and 3. Please be prepared to discuss the case during class.

 

 

Assignment 4: Due April 12th.

 

Read the case study in the text beginning on page 476. Answer question 4. Please be prepared to discuss the case during class.

 

Assignment 5: Due May 3rd.

 

Read the case study in the text beginning on page 596. Answer question 3. Please be prepared to discuss the case during class.

 

Final Project: Due Tuesday May 17th, 2005

 

The Final Project is due on Tuesday May 17th, 2005. The final project makes up 25% of your final grade. A draft of your final project should be submitted by April 26th in order to receive feedback.

 

 

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